About us

Meet Bianca, the heart and creative mind behind Adorn the Label, and proud mum to her daughter, Kapri. What began as a spark of curiosity in high school art and design classes soon grew into a lifelong passion, one that followed her across the world. While studying at university in America, Bianca honed her love for design, colour, and storytelling through clothing, always dreaming of one day building something that carried both meaning and style. 

When she returned home to Australia, that dream came with her—shaped by her experiences abroad and inspired by the new role she cherished most: motherhood. With Adorn the Label, Bianca set out to create more than just children’s clothing. She envisioned a brand that grows alongside families, celebrates everyday moments, and stands the test of time with quality pieces designed to be loved, lived in, and passed on.

But her dream doesn’t stop there. For Bianca, Adorn is also about community and empowerment. She is deeply passionate about creating opportunities for other mums—offering flexible, meaningful work that allows them to contribute their talents without sacrificing precious time with their little ones. Every collection is not just about dressing children in clothes that last; it’s about weaving together stories of family, resilience, and connection.

With each new piece, Bianca hopes to spark joy, create confidence, and remind parents that they’re not alone in this journey—that through Adorn, they’re part of something bigger.